Corduroy Is For The Baddies
A look at Sono’s Bo Bomber, the quiet revival of corduroy, and the latest from Polyploid, Rier, and Tarvas. Thoughtful design, conscious shopping, yadda yadda yadda.
Before We Begin —
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U N’ A Bomber (relax, it’s about a jacket)
I’m stirring my spoon, making sure the honey ratio in my peppermint tea is right — incense burning, hands beginning to thaw after a cold morning. During this, I’m thinking about the progress I’ve made creatively and personally, but most importantly, I’m thinking about what I’m going to wear with my new jacket by Sono.
(Wait, before we dive in — have you seen Kitchen Nightmares? My life hasn’t been the same since I started watching this. I’m too lazy to stream it, so I’ve just been watching full episodes on YouTube.)
You thought I was playing when I said I was getting it, didn’t you? We don’t play here — not in this house. After weeks of deliberation and consulting with others, I finally did the damn thing and bought the Bo Bomber by Sono. It’s surprising to see it still sitting online, considering the quality of materials used — recycled double-face wool, organic cotton lining, and wool–alpaca ribbing — and its overall construction. Great shape, sits beautifully, button closure instead of your typical zip-up bomber — knit cuffs, collar, and hem.
What’s not to love?
Listen, we’ll tackle this later, but I do think the negative reputation tied to bomber jackets needs to end. There are plenty in the market — whether by Dries, Sono, or Unlikely — that deserve homes. But from what I’ve gathered after talking to several people, the hesitancy can’t be shaken, and it makes me wonder why. It’s something I’m going to dig into for a future post — keep your peepers peeled.
Aside from this, the UK label is firing on all cylinders — from their Carl Coats to the Caspa Terra Cardigan — bringing a refreshing and honest approach to design by being conscious of their presence in fashion and transparent about how each piece is made. On top of that, you can’t deny how fair their pricing is for the quality of work they deliver. Take their Shaka Shirt, for example — a wool overshirt inspired by an old house suit — priced at $919 CAD. Meanwhile, a basic cotton shirt from The Row that, if I’m being honest, looks like something you’d find at Walmart will set you back nearly $2.3K.
My goal is to inspire you to shop more consciously and look beyond overpriced status brands like The Row, and toward smaller labels like Sono that are quietly creating thoughtful, lasting, well-made pieces that are deserving of more attention.
What I’ve Been Loving
