Auralee remains one of the most anticipated shows on the Paris Fashion Week calendar and a defining force in contemporary Japanese menswear, but SS27 felt unusually stagnant.
I’d say Lemaire’s the only outlier there that actively tries something different most seasons (this season is a decent example), while still having a core “design language” — or, at least that’s my opinion. MHL will take some swings too, but the rest can take a hike.
auralee’s stronger stuff has always been in FW, but with these brands that are more practical and every day, i think all of them hit a wall at some point where they’ve simply just made enough. if you compare Auralee’s silhouettes from 2017-2020 to now, there’s a pretty decent shift towards a wider / wide straight profile, but now where do they go from there? do they even really need to change that?
obviously this is on a different level quality wise, but i think modern Stüssy has been suffering this same problem where you simply run out of ideas and the novelty just ceases - why buy more when i can just wear this really good thing from 1-2 years ago?
isn't this the case for like every "minimalist" brand (our legacy, lemaire, mhl, studio nicholson, etc)?
I’d say Lemaire’s the only outlier there that actively tries something different most seasons (this season is a decent example), while still having a core “design language” — or, at least that’s my opinion. MHL will take some swings too, but the rest can take a hike.
auralee’s stronger stuff has always been in FW, but with these brands that are more practical and every day, i think all of them hit a wall at some point where they’ve simply just made enough. if you compare Auralee’s silhouettes from 2017-2020 to now, there’s a pretty decent shift towards a wider / wide straight profile, but now where do they go from there? do they even really need to change that?
obviously this is on a different level quality wise, but i think modern Stüssy has been suffering this same problem where you simply run out of ideas and the novelty just ceases - why buy more when i can just wear this really good thing from 1-2 years ago?
I'd read more show reviews if they were like this.
This post wasn't AI-assisted, was it?
Voice memo baby — though edited afterward before checking out of my apartment. Might start doing this more often.