Designing the Perfect Shirt
I sat down with Hyunjoon Choe during Paris Fashion Week to discuss his ethos of "one exceptional design per category."
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Sleep started to feel more like a fictional concept the longer I stayed awake.
I’d count more sheep than I’ve ever seen in my life, I’d slow my breathing down while listening to a man, who very closely resembled Jesus Christ, repeat affirmations to me and 300K viewers, hoping to get even a half hour of rest.
I wonder how many of those 300,000 viewers are also struggling to sleep. Or, maybe they’re simply in it to watch faux-Jesus tell them how they are deserving of massive financial gain. So far, these affirmations have yet to come to fruition, but maybe if I listen to his video again at a certain volume/frequency, it’ll hit.
Another hour would pass, yet I’m still awake. Not in a calming, zen type of way, but instead in that dizzying state of disassociation that only comes from a severe lack of sleep. Eventually, once it became socially acceptable to be outside, I’d step into a freezing cold shower and start thinking about what I was going to see that day.
Even if I felt like a shell of a human, I was still determined to drag my lifeless body around Paris (think Weekend at Bernie’s, but in Paris and in nicer fits) in search of the latest and greatest in menswear.
This process, whether here in the city or at home behind my computer, can be surprisingly exhausting. There is too fucking much out there. You start feeling a little crazy digging through countless product pages, flipping through Instagram accounts, visiting shops, and hoping something eventually clicks. After an hour or two, you kinda just want to stand up, have a fizzy drink, or have a cigarette if you’re hard as fuck (I am not).
Anyways, my trips to Paris Fashion Week have become as much about catching up with friends and previewing collections from brands I love as they are about finding lesser-known, newer voices to feature and write about. People with something to say, even if their garments might look deceivingly simple at first glance.